BORDERS DVD RELEASE PARTIES

Borders is back with Twilight DVD Parties, and since they asked, we helped them out. We gave them suggestions for their trivia game and we are going to be there having a blast.

As you can see from the schedule below, Alphie will be in the Nashville area Borders, Pel and Be My Escape will be in the New York City store.  There’s also going to be a Twilight Live podcast at that store earlier in the evening stay tuned for details on that one.

We are also going to be doing some giveaways at those stores and a few others. We’ll be telling you all about that tomorrow.

Twilight’ Fans Will Fly to Borders March 20 for Midnight DVD Release Parties

“Borders Twilight Movie Awards,” trivia, raffles and more await fans

ANN ARBOR, Mich., March 11, 2009 —“Twilight” fans are invited to Borders stores nationwide March 20 as the retailer rolls out the red carpet beginning at 10 p.m. to host special “Twilight” DVD release parties featuring the “Borders Twilight Movie Awards,” created in collaboration with Summit Entertainment, the film’s producers. The movie’s biggest fans will select the winners of the “Borders Twilight Movie Awards” at each Borders store in 10 categories, such as “Best Bella-Edward Moment,” “Best Vampire” and “Best OME (Oh My Edward) Moment.” To cast their votes, fans simply download a ballot at www.bordersmedia.com/twilight, complete it and bring it with them to the midnight release party. Award category winners will be announced at the end of the evening, but not before fans can view a specially created DVD from Summit Entertainment featuring an exclusive videotaped message from the “Twilight” cast welcoming everyone to their local “Borders Twilight Movie Awards” ceremony. All movie ballots collected will be entered into a “Moments of Twilight Raffle,” sponsored by Summit Entertainment.

In addition to the “Borders Twilight Movie Awards,” fans will have a great time enjoying a host of activities designed specifically for die-hard “Twilight” followers:

  • Vampire Baseball-themed “Twilight Trivia Sponsored by Twilight Lexicon —Fans won’t need a bat, ball or superhuman strength to participate in this event. Two teams will go head-to-head in nine innings of mind-twisting “Twilight” trivia. In the bonus “Grand Slam Lightning Round,” fans can really show their “Twilight” prowess when they answer trivia questions supplied by Twilight Lexicon. At the end of the game, one MVP—“Most Vampiric Player”—will be selected from each team.
  • “Twilight” Scavenger Hunt —Twilighters should come prepared to scour their Borders store for “Twilight”-themed clues. A passion for winning and an extensive knowledge of all things “Twilight” are requirements for this “vampirific” activity that is sure to get the adrenaline pumping.

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    Borders Twilight Parties — 2
  • “Moments of Twilight Raffle” Drawing Sponsored by Summit Entertainment—Just before the “Twilight” DVD officially goes on sale, Borders will draw 10 winning ballots from all who entered locally and present each person who submitted the ballot with an exclusive photo card provided by Summit Entertainment. Each photo card, direct from the Borders exclusive “Twilight” DVD, features an iconic image of the “Twilight” cast from the movie. Raffle winners will be encouraged to share their favorite “Twilight” movie moment with the crowd of fans gathered at the store.

Leaders of the Most Popular Fan Sites to Celebrate at Borders

The superfans behind the top fan sites – Web sites like Twilight Lexicon, Twilight Series Theories and TwilightLive – recognize that Borders stores will be the places to be on Friday night, March 20, as they count down the final minutes until the DVD goes on sale. On the big night, only Borders will host five of the nation’s leading fan sites as they help us celebrate the release of “Twilight” on DVD. Webmasters of the following sites will appear at Borders stores:

  • Twilight Series Theories at Borders in Allen, Texas
  • Twilight Lexicon and TwilightLive at Borders – Penn Plaza in New York City
  • Twilight Lexicon at Borders – Westend in Nashville, Tenn.
  • TwilightSource and Twilight Facebook at Borders in Westwood, Calif.

At the Penn Plaza and Nashville parties, leaders from Twilight Lexicon will participate in the festivities by challenging attendees to correctly answer trivia questions they created during the “Grand Slam Lightning Round” of Vampire Baseball-themed “Twilight” Trivia.

Borders’ Exclusive “Twilight” DVD

While supplies last, Twilighters can purchase an exclusive Borders two-disc, limited-edition copy of the “Twilight” DVD presented in a deluxe tri-fold rigid case. The front cover features a pattern of tree branches foil-stamped on the matte finish packaging, creating a beautiful tone-on-tone image that highlights the movie’s logo. Upon its release, the Borders-exclusive two-disc “Twilight” DVD will be $29.99, a savings of 25% off the retail price of $39.99.

The exclusive DVD, available for purchase while supplies last, has a number of special bonus features that fans can find nowhere else except Borders, including:

  • Exclusive interviews with Robert Pattinson (Edward), Kristen Stewart (Bella), Cam Gigandet (James), Edi Gathegi (Laurent) and Rachelle Lefevre (Victoria) that were recorded during Comic-Con in San Diego.
  • Exclusive red-carpet footage from the global movie premiere in Los Angeles, and a re-edited version of the Borders Book Club episode that features author Stephenie Meyer discussing the phenomenon behind the Twilight Saga.
  • A set of 10 exclusive photo cards, which feature images of the cast. The 7-1/4-inch-by-5-3/8-inch photo cards are printed on a heavy pearlescent stock, giving the cards a rich, beautiful shimmer. The DVDs and photo cards will be elegantly presented in a deluxe tri-fold rigid case that is exclusive to Borders.

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    Borders Twilight Parties — 3

Customers who want to purchase the Borders exclusive limited-edition DVD at the parties should arrive early to receive a wristband, which guarantees the opportunity to purchase the special DVD. Most stores will begin distributing wristbands when they open the morning of March 20 and will only provide wristbands for as many exclusive DVDs as are available for purchase at the store. Again, because supplies of the exclusive DVD are limited, customers are encouraged to come to the stores early to receive a wristband. If customers are unable to receive a wristband, they can, of course, purchase the regular “Twilight” DVD.

“We have put together an amazing line-up of activities and entertainment for our ‘Twilight’ DVD midnight release parties,” said Anne Kubek, executive vice president of Merchandising and Marketing for Borders Group. “These activities were designed with the true fan in mind—the customer who lives and breathes all things ‘Twilight.’ From the parties, to the books, to an extensive selection of ‘Twilight’ products, to the soon-to-be-released Borders exclusive limited-edition DVD, we are truly the headquarters for all things ‘Twilight’ and we intend to throw great in-store parties that fans will remember for years to come.”

Additional Twilight-themed Products

In addition to the DVDs, Borders offers an incredible selection of “Twilight”-themed items, including a Borders exclusive 18-month “Twilight” calendar featuring beautiful movie stills as well as t-shirts, jewelry, posters, bookmarks, an Edward action figure and, of course, the Twilight Saga—“Twilight,” “New Moon,” “Eclipse” and “Breaking Dawn.” All of these “Twilight”-related products are gathered in one sweeping display at the front of our stores that is sure to attract shoppers thirsty for vampire memorabilia.

Comments

  1. ah can’t wait!

  2. Awesome. Great update!!

  3. question.
    If we preordered the special Borders Twilight DVD (not online before Feb.4 but at the actual store, like filling out a form a little after Feb. 4), do we still have to go to the store to get the wristband? or are we guaranteed a DVD? b/c that’s what I thought while I preordered it… but they keep mentioning limited supplies lasting…

  4. The Cool Springs Border’s in Franklin, TN told me they aren’t reserving any more copies (I waited too long) and they can’t guarantee pre-orders will be here by the 21st. Sooo… if I go to the midnight, there’s a good chance I won’t walk away with a DVD… What to do, what to do? It’d be fun to go to the party, but I’d be sad not to have the DVD at the end of it.

  5. nezzi4teamtaycob says:

    i’m starting to think i should pre-order mine… even though i am going to be there like at 5 p.m.
    can’t wait though!

  6. Christina says:

    I live in Nashville and was actually thinking of going to the Borders store on westend at midnight! If we go to Borders and get a wristband when they open on the 20th, we don’t have to stay all day right? Can we leave and come back later, closer to midnight?

  7. I’m going to the border’s party in my town, but all of my “twilight friends” are out of town that weekend so I may be going alone. :(

  8. I just called my Borders and according to the manager they are not going to be passing out wristbands and that there is enough for the reserved people as well as those who didn’t reserve but it will be a first come first serve basis with them…I’m worried that I won’t be able to get mine (even though I did reserve a copy). And I’m anticipating on how they will organize the sales @ midnight considering the amount of people that will be there.

  9. Ten bucks all of the Pocket Edwards will be sold out in a flash :)

  10. I asked my Borders, and they told me that as long as you ordered the Special Edition before Feb 4th, you are guaranteed a copy.

  11. This is sort of off topic but if you go to the Canadian Future Shop site, there’s a Twilight contest.

    futureshop.ca/twilight

  12. wow that’s a lot of stuff going on. The only way I will be going is if I find someone to go with me.

  13. I am a lucky employee at Borders and we are going to have so much fun! We have some great events! I also worked the Breaking Dawn Midnight release and this one has a lot more events and I am really excited about it!

    And I know that everyone has been told they are guarenteed a DVD, but I would definately get a wrist band anyway. If it is anything like the Breaking Dawn party the wrist band could also be your spot in line. Now I don’t know if this is for sure, but I’m guessing because it worked so well last time they will probably do it again. And you definately want as near to the front as you can get because then you can go home faster and watch it!

    I can’t wait to see you guys there! I work at the Borders in the Park Meadows mall so come to our release and pay me a visit if you can!

    See you guys on the 20th!

  14. What fun, too bad I don’t lived anywhere near USA.

  15. I’d love to go, but I’m so frustrated with my Borders. The girls who run the parties seem to not be very informed. At the movie premiere party, one of the girls said she hadn’t wanted to spoil anything so she hadn’t seen any trailers and was asking us (the guests/customers) who each character was.

  16. I’m starting to get nervous cuz I already did my pre-order for the twilight dvd for a store pick-up, and I don’t know if I’m going to get a copy if I don’t get a wristband :(!!!!

  17. oh sweet! Nashville is like thirty minutes away from me!! how exciting!

  18. I can’t go to the release party. But I’m going early Saturday morning, do you think they’ll be sold out? And does the 25% discount apply it is technically March 21st…

  19. GenevieveCullen says:

    These Borders parties sound so much more fun than the Chapters ones here in Canada T_T

  20. I wish there was a Borders store here in Montreal.I finally pre-ordered my DVD from Borders.And I ordered it really late and I’ll get it in mid-April.Oh well.I’ll celebrate the release with my mother and I’ll be freaking out all the while!

  21. LexSaysTeamEdwardAlltheWay says:

    I can’t wait,
    Question though, Do you have to register before you go or what?

  22. Wsugirlie says:

    Just so everyone knows, if you pre-ordered your deluxe DVD from Borders after Feb. 4th you most likely will not be able to get your DVD until April 13th. Borders DID NOT order enough DVD’s to fill the orders.

  23. what if you ordered before??? like 2 days before will ot be ontime?

  24. Do you have to pay to get into the dvd release party at both Hot Topic and Borders (I’m leaning towards the Borders party, though)?

  25. @ Ashley-2 days before today? You probably won’t get it until April. If you ordered it 2 days before Feb. 4 then it’s guaranteed.

    @ Chevel-They should be free. The party is just a hook for fans to buys stuff at their store. Sounds like fun anyway, I’m going to Borders.

  26. @ Lynn…..it was 2 days before feb 4th…..i was just wondering how long it would take to get here…i dont want to wait!!!…lol

  27. I know! I pre-ordered AFTER-the HORROR! So I’m dragging my butt to Borders first thing Friday and getting a stinkin’ wrist band!

  28. @ Lynn…Thanks so much! What time do you thinkI should go to borders for a wristband?

  29. I have a question!!!!
    I pre ordered a DVD through target
    can I still go to a borders one??!?
    :(

  30. I just called my Borders store and I was told that if they let you pre-order the deluxe edition that you would definately get one, and that the wristbands where just going to be for your place in line to actually get the dvd at midnight. I hope that helps, but I will definately be calling back in a few days just to make sure.

  31. Rachelle says:

    Does anyone know if they will just be providing DVD’s or will there be a BlueRay edition available as well????

  32. Any Lexiconers going to a release party in the Chicago area?

  33. @Chevel-I’m going right when they open. I called my local Borders and they confirmed they would be giving out wristbands right when they open.

    @Rachelle-I think BlueRay is only avail. @ Target and Best Buy on 3/21. Then everywhere else will have it available in May (Blue Ray only).

  34. ltt/ltr will be at borders westwood as well! can’t wait to celebrate the dvd release with everyone!

  35. Hey i really want to go to a twilight release party. But I’m not sure there will be one near me. Is there anyway to find out where the parties are located?

  36. I Talked with Borders.com as well as a Borders store employee after receiving an email today that stated the Twilight Special edition DVD’s will not be available at stores for pick up until April 1st- 14th if it wasn’t pre-ordered before Feb 4th. I ordered mine on Feb 12th…Cannot believe this crap! Sucks so much…

  37. Morgan go to http://www.twilightthemovie.com/ and type in your zip code and it will show other places near you that are having the twilight parties.

    Does anyone know what time you need to be at borders for the Twilight Party?

  38. So, I’m really hoping that my Twilight DVD will come on the 21st…I ordered it January 28. What do you guys think? If not, I’m gonna have to go to Wal-Mart and buy an ordinary one to hold me over till I get the special edition one!

  39. Ack, I forgot to mention…it said it shipped today (though my tracking number doesn’t work yet).

  40. i cant wait until that twilight party tomorrow. i wonder if you have to pay for the wristbands.

  41. You didn’t have to pay for the BD wristbands so I doubt they would charge you for wristbands.

  42. And Alicia, Borders.com should tell you what time the release party around you starts. But you should probably get there early for the wristbands.

  43. I ordered my borders exclusive edition after Feb. 4th, actually just last week, and borders called me tonight saying that it was in. I guess that means not everyone who ordered later is not at a loss of hope for getting the dvd on the release day.

  44. Christina says:

    If I pre-ordered a copy at borders, does that mean im getting the borders exclusive edition? He didnt ask me anything about “which one” I would like…

  45. I’m so unlucky, i have classes today and i can’t go get a wristband,though most of my friends from a neighboring school have the day off, and will most likely be flaunting their wristbands at me. Ugh. I’m excited though!

    I really want the special edition. :)

    Ha. Victoria’s hair is awesome,. So is mine. Haa.

    Go twilight.

  46. omg i cant wait 4 2night!! i am so exided!

  47. Christina says:

    Ok guys I went to borders this morning and they aren’t giving out bracelets but they are giving out tickets, and if you pre-ordered with them you get on the list in order, if you didn’t, you go to the back of the line. either way you get a ticket with your number on it :) Either way, I know I’m getting the special edition because I am ticket #1 :)

  48. My Borders isn’t giving them out until later tonight. At least I hope the sales person is right (the guy that I spoke to).

  49. Rachelle says:

    so if i didnt pre-order a copy of the exclusive edition but i do have a wristband can i get the exclusive copy tonight or no???

  50. I love photo cards, they are more special than those ordinary greeting cards that is just full of text.”.’

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