DVD Release Parties

E! talks about how a Saturday release for a DVD is unusual. Normally DVDs release on Tuesdays, but a Saturday release means a Friday night release party.  The last time we remember a store planning for a midnight rush was back in 1997 with Titanic.

We know Hot Topic has release parties planned. Their DVD will contain features exclusive to Hot Topic.

We will shortly have more info on other retailers planning the same.